Meet Troy Sultan, Co-founder & CEO at Guide:

Troy Sultan, Co-founder & CEO at Guide, began his tech journey at, where his accidental foray into recruitment sparked a passion for improving the hiring process. He co-founded Resource, revolutionizing talent team operations, and later created—a platform automating tasks for recruiters. Troy’s dedication reflects his commitment to streamlining hiring, reshaping recruitment practices, and enhancing the tech industry’s approach to building teams.

Listen Up: Troy Sultan, Co-founder & CEO at Guide — Full Podcast Episode on Spotify

Watch Now: Vit’s In-Depth Talk with Troy Sultan

Quick Read: Troy Sultan, Co-founder & CEO at Guide, Interview Highlights

Troy Sultan’s Journey

In my recent podcast with Troy Sultan, Co-founder & CEO at Guide, we discussed his journey from leading talent operations at Google to co-founding innovative platforms like Resource and now Guide. Troy began his career as a business school graduate interested in tech. His first break came with Grooveshark, a music streaming service, where he was tasked with leading recruitment. This sparked his passion for improving the inefficient recruiting and hiring process. After selling Resource, he co-founded Guide, a software platform that automates manual tasks in talent acquisition and recruitment operations, giving organizations a faster and more transparent interview process.

Changing Expectations and Experiences in Hiring

Troy believes that the dynamics of job seeking have changed due to cultural shifts rather than economic factors. Candidates today want fulfilling jobs, work that aligns with their values, transparency, and trust with their employer. They expect mobile, on-demand experiences with access to necessary information upfront. Companies now have to deliver transparent information to build trust and meet these changing expectations.

Making the Job Search Human-Focused

Guide provides each candidate with a personalized dashboard that maps out the company’s interview process and shows them their progress in real-time. This transparency helps candidates make clear decisions and reduces the chances of surprises after joining the company. It also benefits companies by allowing candidates who wouldn’t be a good fit to self-select out of the process.

The Candidate Trust Framework

According to Troy, trust is the number one factor in a candidate’s job decision. Guide’s Candidate Trust Framework is based on five traits that lead to trust – Transparency, Reciprocity, Unity, Speed, and Truthfulness. Improving on these traits throughout the interview process can help organizations build trust with candidates.

Balancing Automation with Personalization

Troy acknowledged the dilemma between delivering a personalized experience and reaching more candidates with a less personalized approach. He believes that AI and automation can help by taking over the bottom 30% of a recruiter’s role, which is usually filled with manual, repetitive tasks. This allows recruiters to focus on more human aspects of their jobs.

Expanding Beyond Tech

Guide started in tech due to the high pain points in the sector but has since found use cases in other areas, such as retail and delivery drivers. While the basic problem remains the same across industries, the workflows and tools needed to deliver information vary.

The Future of Recruitment

Troy predicts that the future of recruitment will involve personalized experiences delivered at scale and modernized talent teams with sophisticated workflow automation. He believes the rise of technology and AI in the recruiting space will be driven by the dilemma of less resources in headcount and more demanding candidates.